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Málaga CF and Cervezas San Miguel, ‘The Feeling is Forever’

This afternoon, the Club together with the beer brand, presented the advert in support of MCF and the fans for the 22/23 season.

Málaga CF and Cervezas San Miguel, Cervezas San Miguel and Málaga CF. It’s hard to imagine one without the other. This union, with more than 50 years of history, is stronger than ever. This is not simply a business relationship, it’s a relationship with a great deal of feeling. A prime example of this is this latest advert of support, produced jointly by both entities. The name couldn’t be more accurate: 'The Feeling is Forever'.

The advert is pure Malaguismo. In fact, it features real season ticket holders. In addition, personalities such as former Malaguista player Jesús Gámez, streamer Elemao, actor Gonzalo Cortés and professionals from the sporting media such as Borja Gutiérrez (Diario SUR) and María Naranjo (ElDesmarque) are all part of this Blue and White feature.

The Matacopas de Teatinos bar - a business within our Playing at Home SME network - located on calle Pirandello, hosted the presentation led by journalist Isa Sánchez this Thursday afternoon.

A delegation from the Club, led by Protocol and Institutional Relations adviser, Francisco Martín Aguilar, and Sebastián Fernández Reyes 'Basti', from the MCF Foundation’s Social Department, attended this entertaining event, along with Ignacio Gómez, manager of Málaga Sports and Events at Malaga City Hall; and Borja Vivas, Diputación Provincial de Málaga Sports Director. In addition, Javier Vilar-Sancho, national brand manager of Cervezas San Miguel, and Iris de Palacio, local brand manager in the Southern territory, did not miss this event.

'The Feeling Is Forever' is not a simple phrase. Our fans have shown, day after day, year after year, that the Malaguista feeling is one of eternal love. In tough situations, they are always there, when the team needs them. The fans are an asset of incalculable value.

See the advert here: