The Blue and White entity and the small and medium businesses in the city have many things in common. Particularly in 2020 marked by COVID-19, with the fans missing from the stands at La Rosaleda and many establishments facing huge difficulties in the fight for survival or being forced to close their businesses.
This drop in business forces you to reinvent yourself and come together in the face of adversity. What does ‘Jugamos de local’ (‘We play at home’) mean? It’s about viewing our Málaga as a large playing field for these companies to allow for their greater visibility using the MCF brand as a hook.
Local businesses will be advertised on the Club’s official website, app and social media, to enable them to promote their services, products and special offers. These companies with a Malaguista stamp will have their ‘Jugamos de local’ badge on display at their respective establishments, enjoying exciting benefits through several packages the Club is offering clients. For more info: https://www.malagacf.com/jugamos-de-local.
In addition, Málaga CF itself will promote and recommend these businesses that are committed to the Blue and White entity. Options will include special prizes on matchdays, where Malaguismo is more active than ever with the excitement of seeing the team win at La Rosaleda or away from home.
These times we’re living in now aren’t easy, both in terms of health and the economy, but it provides an opportunity to boost support for one another and grow together. The Club and, hopefully, a large number of small and medium-sized businesses will be able to open more doors that until recently have remained closed due to the pandemic.
Malagueño, Malaguista, entrepreneur… From today, Jugamos de Local. Are you in?
