Coca-Cola and its optimism, keys in the fight against coronavirus

The multinational soft drinks company has launched the #PorTodos campaign and pays tribute to Spanish society during the health crisis.


30/04/2020 18:25

“For all the heroes who are part of this fight…” This is how Coca-Cola’s video begins for the #PorTodos campaign, launched by the iconic drinks brand in honour of Spanish society (Link to the campaign:

The link between Málaga CF and Coca-Cola is historic. We have the same way of thinking. Their optimism and positivity fills us with vitality.

‘Memory, Commitment and Faith’ is one of our mottos, and is in tune with Coca-Cola’s philosophy to inspire everyone to never give up and look to the horizon as a new challenge to overcome.

The advertising campaigns carried out by the multinational company are well-known and recognised across the globe, and the new #PorTodos campaign is inspired by the “Para todos” campaign from 2002. The new slogan takes over from the original 18 years ago, with a message of strength and hope… “We will move forward”.

The brand and long-term sponsor of the Blue and White entity wants to continue to contribute to a rapid recovery throughout Spain, which is why Coca-Cola has launched a social action plan in the form of financial and product donations.

With Coca-Cola, #WeWillWinThisMatchTogether!

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