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Málaga CF and Never Empty renew collaboration for 2014/15 season

Málaga CF and Never Empty, the auction ticketing site, have renewed their partnership for another season, and look forward to offering ‘Malaguista’ fans the best prices on the sale of tickets for matches at La Rosaleda during 2014/15.

Málaga CF was a pioneer in the implementation of this system within the BBVA League last season, and is again working with the digital innovation this year, allowing as many fans as possible to watch their team in action.  The Blue and Whites are looking to further strengthen ties with fans by offering an alternative way to purchase match tickets, placing them at the forefront of technology in the BBVA League and Spanish and European football.
 
Simplicity, ease and security – adjectives to describe the Never Empty App
Never Empty developed an algorithm based on dynamic ticket pricing, which allows fans to fill up vacant seats in the stadium, ensuring the venue is ‘Never Empty’, as the name suggests.  This maximises the atmosphere, excitement and fans’ support for every game.
 
To use this system, fans simply need to download the App from the App Store or Google Play, or via the website, www.neveremptyapp.com, register and make a bid on a specific match.  If the bid wins, the user will be notified a day before the game, and payment for the ticket will be debited at that moment.  There is no charge if the bid made is not successful, and the App is completely free to the user.
 
Amongst the new additions to Never Empty this season, there is the option to print match tickets at home to avoid queues at La Rosaleda ticket offices.  The platform also offers the possibility of purchasing tickets combined with a drink or snack.
 
About Never Empty
Never Empty is a product developed by People Sports Tickets S.L., a Spanish company that currently operates in the League, and is looking to maximise the capacity at stadiums for every single match.  Never Empty operates in the First and Second Division of Spanish football, in collaboration with various clubs.
 
On their website, Never Empty invites all football fans, particularly Málaga CF supporters, to following their blog, http://blog.neveremptyapp.com, for pre and post-match information, compiled by expert, Alfonso Duro.