On Monday 28th April, the centre of Málaga will have a new Blue and White heart, fuelling the passion of Malaguismo that unites thousands of supporters and can be felt across the Costa del Sol. Because Málaga smells like football. It’s the scent of days filled with hope and excitement at La Rosaleda Stadium, of embraces after a brilliant goal from the team, and of generations passing down not just a jersey, but a feeling that never dies. Now, that feeling has a new home in the very heart of the city: number 3 Calle Larios.
Calle Larios is a symbol of tradition and urban life. It is the commercial heart of the city. On par with Gran Vía (Madrid) and La Rambla (Barcelona), Calle Larios is a national reference and a key tourist spot. In Málaga, it is central to the celebrations of Christmas, Easter, and the Feria, playing a pivotal role in their events and shows. Walking along it is almost a Málaga ritual. Among modern shop windows and stately facades, a store now stands that overflows with Blue and White identity.
Málaga Club de Fútbol’s new official store will open its doors on Monday 28th April at 11:00. On such a special day, Malaguistas will be able to enjoy a 25% discount (non-cumulative) on the current season’s commemorative shirt. The promotion will be available while supplies last. If it’s not yet in your wardrobe, now’s your chance.
‘Larios 3’ is not just a commercial space. It is a statement of intent, a way of telling the city that the club is here and will continue to be here, closer than ever. It beats to the rhythm of Málaga’s passion.
Starting Monday, Malaguismo will have a new home at ‘Larios 3’.
