Alejandro García, head of communication at Coca-Cola European Partners (south east region) spoke to MCFTV about the values of the iconic brand. “It’s a major company in the food and drink sector, although we’ve gone from being a soft drinks company to a global drinks firm”, he stated, noting that “just with a glance we are destined to understand each other, which is important for Coca-Cola and Málaga CF; it’s about being involved in Málaga society, the world of sport and linked to a Club that generates all values of sport: sacrifice, perseverance, tenacity and a constant fighting spirit”.
There have been several years of collaboration and numerous actions undertaken between MCF and Coca-Cola, such as the classic first team calendars, #FútbolConBuenAmbiente, ‘Women’s Day’ with Málaga CF Femenino, the presentation of the Coca-Cola Cup in the ‘Juan Cortés’ press room…amongst many others.
About Coca-Cola
- Established in 1886, arriving in Spain in 1953, where the firm has 14 associated brands.
- There are over 500 brands, in more than 200 countries, providing 1,600 drinks per day.
- New horizons seeking sustainability, not simply offering carbonated or juice-based drinks, but expanding the supply of beverages, packing and supply chains.
- Global company with local roots to refresh the world, inspire happiness and make a difference.
More info at https://www.ccepiberia.com/
