Málaga Club de Fútbol and Unicaja have renewed and expanded their partnership as the club returns to Spain’s top flight. Under the new agreement, the financial institution becomes Málaga CF’s strategic partner through to the 2029/30 season, strengthening an alliance that will deliver new experiences, communication initiatives and benefits for clients and fans.

Málaga CF’s return to the highest level of Spanish football increases the club’s visibility and strengthens the reach of the assets included in the agreement. Against this backdrop, the partnership provides new opportunities to engage with customers, greater brand visibility and an extensive programme of activations and experiences, further consolidating Unicaja’s ties with the club.

The agreement includes a range of initiatives, including exclusive experiences with players, promotions and prize draws for fans, communication and brand activation campaigns, and a presence across various physical and digital club platforms. Unicaja will also join the Málaga CF Business Club, which is designed to create business and networking opportunities across the province.

The renewed partnership further strengthens the bond between Málaga CF and an institution that continues to reaffirm its commitment to Málaga and its people, supporting sport as a means of creating value and strengthening its connection with the local community.