Málaga CF has joined forces with hummel. The European brand is a classic in world football. Numerous clubs and national teams have trusted them with their kits, which have made history.
Over the past few seasons, hummel has increased its presence in Spanish football to perpetuate itself in one of the most competitive markets in the world. As such, the company has developed an ambitious strategy in which MCF is one of the main commitments.
hummel wants the Blue and White to look the way it deserves, developing exclusive designs to identify with the fans.
The commercial agreement will unite hummel and the Club, in principle, for five seasons and includes all the teams within the Club’s structure.
Both parties are thrilled with the agreement. José "Coe" García Alcaraz, president of hummel Ibérica, stated: “We’re very proud to be able to join the Malaguista family. This is a great deal for both entities. We’ve worked closely with the Club to develop a collection that represents the fans while staying true to the history and tradition of this wonderful club.”
Carlos Arias, director of the Business and General Services Department, said of the move: “We are full of enthusiasm about this agreement. hummel has made a strong commitment to us. We are key in their expansion strategy within Spanish football, they know about our potential as well as we do, which is what they’ve conveyed to us. We are a historic club located in a unique city. We’re certain that this agreement will be very beneficial for the club and the fans. They are a prestigious firm, they have a lot of experience in elite sport, and we’re confident that we’re in the best hands.”
The first Training collection will be available within the first few days of July, in both physical stores and online. The kits? They’re coming soon. All good things come to those who wait…The only thing we can say is that we’re #LovingOurOwn.
Welcome to the Malaguista Family!
